This is my very first blog post as the new Director of Global Insights and Analytics for Microsoft Advertising. And, speaking of firsts, I am thrilled to be a part of the first in a series of insights-driven webcasts. I use the word ‘insights’ very deliberately -- I hate the word research. This may be a slightly lofty example, but chefs don’t deliver recipes; they deliver meals that you eat and enjoy. Similarly, research to me refers to a process not unlike following a recipe, while insights take us well beyond separate ingredients to big, transformative ideas.
Our first webcast is focused on a topic that is near and dear to me: Multi Screen Moms. As the mother of a very active one-year-old girl, I am completely dependent on my laptop and mobile to keep my life from veering off track (a near and present danger every day!). What really resonates with me is the insight that Moms -- who are born multi-taskers -- have transformed their various digital devices into literal multi-taskers to help them organize their lives, keep in touch with friends & family and have fun with their kids.
According to our study, the emerging hero device is the mobile phone, which is becoming Moms’ laptop on the go. Without my smartphone (Windows Phone 7, of course, which I love J), I would be running around like a chicken with my head cut off. And, my husband would never make it home for dinner on time without my requisite 5 text reminders!
On a foundational level, this webcast series is a great vehicle to keep marketers abreast of the big consumer stories that we are uncovering at Microsoft Advertising. And my hope is that it helps you in your day-to-day job in three ways:
- We hope to inspire you to deliver best-in-class digital advertising.
- We will enrich your understanding of key audiences so you can create content that resonates and shifts behavior.
- Finally, will deliver insights that will help you plan and execute revenue-generating digital campaigns.
I would like this blog -- and these webcasts -- to be the start of a dialogue between us. I’d love to know what digital media topics and audiences are interesting to you. Take a look at our Multi-screen Mom Webcast, and be sure to leave a comment letting us know what you think.
I’m excited to be on board and look forward to hearing from you!