Following on from our interviews in Asia with Barry Cupples from Omnicom, Pushkar Sane from the Starcom Mediavest Group and Bill Hunt from Back Azimuth, we end the series with a chat I had with online PR and social media expert Lee Odden - @leeodden - from TopRankMarketing.com.
In the 4 minutes we had at SES Hong Kong, Lee helps small businesses, who may not have a whole load of time on their hands, understand what they need to think about when it comes to extending their reach and attracting new customers through social media.
He talks about the importance of researching where your potential customers are spending their time, building up your own media messages on blogs and using “outposts” like Twitter and Facebook to create awareness even further afield.
Lee is quoted in the Social Media White Paper we launched last year, which is still as relevant (and popular!) as it was when we wrote it, so do take a peek.
Thanks to Lee and our other interviewees from helping us bring you their wisdom.
We’ll have many more in the months to come.