We are honored to learn that today both our Microsoft Media Network and Mobile Advertising Network have been awarded with the Advertiser Perceptions Highest Rated Media Brand for Ad Network Advertiser Satisfaction as well as Advertiser Perceptions Highest Rated Media Brand for Mobile Advertiser Satisfaction in the U.S.
The awards were based on the Advertiser Intelligence Reports Wave 14, Fall 2010 survey of thousands of media decision-makers who advertise with the leading print, television, digital, ad network and mobile media brands. The awards recognize media brand achievement in categories such as brand strength, sales knowledge, customer service and advertiser satisfaction. Click here to read more about the awards and the criteria.
This recognition is indicative of recent success we have had with our Media Network and Mobile advertising offerings. As an example, just this Fall, Toyota and Microsoft teamed up to bring back the second season of the award winning series, “Appetite for Life” starring celebrity chef Andrew Zimmern. The Curbside Cuisine Locator is currently the mobile popular content. Consumers use Bing maps as part of the Curbside Cuisine Locator to find the tastiest nearby street food trucks and food reviews with their real-time location tracking from their Windows Phone 7 or iPhone.
Since its debut just over a month ago, the Curbside Cuisine mobile app has added over 400 food vendors. Consumers are also engaged with other content areas including Appetite for Life episodes. The most watched video to date is the ‘Homegrown Gourmet”.
Also, through our recent partnership with comScore, the Microsoft Media Network is providing advertisers with more sophisticated advertising solutions to improve target audience reach and make more informed decisions about their media campaigns.
As proud as we are of receiving these accolades, however, this in no way means that we are prepared to rest on our laurels. We must work even harder to continue earning the trust, confidence and support of our advertising customers. Customer satisfaction is one of the most important measures we have for our long-term success, and is a job that will never be fully “done.” There is more that we can – and will – do in the future.