I spent today in New York City with Jennifer Creegan, our senior director of brand advertising, meeting with industry influencers and press to talk about the new year ahead, including our priorities and my new team as outlined in my post earlier today. We’re energized about all that is possible and the unique advertising options we can offer. Just last month we submitted three new ad formats to the IAB ‘Rising Stars’ competition that could be turned into industry standards if chosen. These formats will change the way consumers interact with ads on MSN and hopefully if selected by the IAB on sites across the web and on any device. We are also getting creative with social and mobile advertising solutions to help brands become part of conversations.
As everyone knows, MSN is the foundation of all our conversations, which are complemented by the other cool products, platforms and offerings Microsoft can offer to marketers, including Xbox, Bing and Mobile, among others. In fact, MSN is engagement is growing by leaps and bounds and we continue to partner to build content that advertisers seek to have their brands associated with. Look no further than the amazing content partnerships with Berman Braun, Hachette, Rodale and the sites we’ve built with them, including Glo, Wonderwall, BLTWY, to name a few. For now, here is a quick look at how our content sites are doing:
- Glo is #1 in audience engagement in its category against major competitors.
- Since its April launch, Glo has reached over five million unique users monthly, who generated an average of 80 million page views per month.
- Glo has seen incredible advertising demand – the site has been sold out for the last six months with key advertising partners, JCPenney, Unilever, Fox, P&G, Intel, NBC, Ford, Sony, Kellogg's, and more.
- Wonderwall has reached nearly 11.5 million unique users monthly, who generated an average of 341 million page views per month.
- Wonderwall is #1 in its category.
- Key advertisers this year have included NBC, Fox, Disney, The CW, Columbia Pictures, General Motors, Lexus, Toyota, Chrysler, Kraft, P&G, Wrigley's, Unilever, T-Mobile, and other big brands across categories.
- BLTWY’s engagement is nearly double that of category competitors.
- Average site visits on BLTWY have increased by 67% from November to December 2010, a strong indication of audience growth.
And there’s more to come. In the next few weeks, you’ll see a revamped MSN Money page, a local page we’re calling MSN Postbox, which captures photos, blogs, videos and Twitter feeds in cities across the country so that advertisers can get into the ‘local buzz’, and we’re experimenting with a new social site, which we’re calling ‘Social Edition’. Take a look at screenshots to see for yourself what I am talking about. Keep your eyes peeled for updates from me in the weeks ahead.
Carolyn Everson, Corporate Vice President, Global Ad Sales