In the advertising business, it’s all about getting your message in front of the right people. Sometimes that takes some trial and error as you figure out who those people are and sometimes you hit a home run right off the bat. Needless to say, finding that audience is like finding the pot of gold at the end of the rainbow – once you have it, its invaluable data.
Baby Boomers, those born between 1946 and 1964, are one of those audiences; if your message, product, or service fits their needs, they become a highly valuable asset. Boomers represent 34% of the online audience and spend more on themselves each month then Gen-Xers and Millennials, and twice as much as these younger generations on others in their lives. With Microsoft Advertising’s audience targeting, finding Boomers on our network becomes even easier. Sites like Today, MSN Money, and MSNBC have a large core audience of Boomers, allowing you the simplicity of finding your audience without the burden of guesswork or testing.
We’ve put together a one-sheet that you can view or download to highlight more about Boomers and where you can find them on the Microsoft Advertising network. Enjoy!