Clearing the Way to Your Door
The weeks ahead of Christmas and Boxing Day in the UK are one of the busiest, and most critical time of the year for online retailers.
This is the month during which annual turnovers are made, or missed.
At the same time, thousands of stressed Christmas shoppers are searching the web for their products. So, how do you clear the consumer's way through the online clutter and deliver them to your door?
Microsoft Advertising UK just launched a new seasonal package ‘Right to your door’, to help online retailers maximise their ROI during the most critical period of the year. ‘Right to your door’, developed by the Microsoft Advertising and Ciao UK, brings together search optimisations, e-commerce and re-messaging in one coherent package to ensure this Christmas is a happy one for online retailers.
A Sack Full of Treats.
A dedicated microsite has been created, www.righttoyourdoor.co.uk , as a destination to arm online retailers with all the right tools, insights and offers to maximise their advertising performance during the year end period:
- Ciao UK e-commerce solutions – case studies and industry reports to provide best practices on previous campaigns on Ciao, one of Europe’s leading shopping and comparison portals. Advertisers will also be able to take advantage of a seasonal offer to sign up free to Ciao UK and get five pence off Ciao UK cost per click rate for the first month.
Search optimisations – links to seasonal tips and vertical insight one pagers, keyword list suggestions and downloadable tools such as the Microsoft Advertising Intelligence Tool . This aims to empower advertisers to optimise their search marketing campaign for the specific search behaviours experienced during Christmas. Combined with the support of the Microsoft Advertising teams, these assets will improve return as well as helping improve a retailer’s position with relevancy, effectiveness and clever budgeting.
Targeting – re-messaging is the perfect complement for high profile performance advertisers. Microsoft re-messaging technology enables marketers to keep their brand front of mind, build a one-to-one dialogue and continue to communicate with their key prospects right up the point of purchase and on an on-going basis. The premise of targeting is to use intelligence from site visitors’ previous behaviours to target them with personalised display ads and encourage them through to checkout.
But in the true spirit of the season we won’t reveal more and let you explore…
Unwrapping the present is almost as enjoyable as the present themselves. So enjoy!
Ho, ho, ho,