Welcome to the second in a series of Digital Insights Videos that showcases interviews with advertisers, marketers and thought leaders from the industry, which show how digital advertising is evolving and what planners need to think about when they consider their next campaign.
In the first, on Emerging Media at Microsoft, we showed how different technologies can come together and work together, to create compelling and engaging experiences with brands, that consumers will delight in and remember.
In the above video on multi-screen advertising, we talk to advertisers at NBC, Pepsi and TOMS Shoes about how advertising campaigns they’ve run with us across multiple devices have resulted in exception business results for their products.
As our research in Europe and insight from the US proves, today’s consumer does not silo their digital consumption to particular devices. What they want is content to be provided seamlessly in the home, at the office or on the go.
With the content comes the advertising, which in turn can be great content. So it makes perfect sense to connect those messages to have more of an impact as your target audience goes about their daily lives.