Today at the Monaco Media Forum in Monte Carlo, I had a chance to keynote a session on “Going Mobile” that outlined how innovative technologies can help advertisers reach quickly moving consumers. In this new world, where everything is a screen and a conduit for content, the marketing opportunities on mobile devices are endless.
Take our exciting new Windows Phone 7, which just hit the U.S. market on Monday and Europe a few weeks ago. The industry and consumers are already buzzing and the devices are flying off the shelves – in fact, in the U.S. T-Mobile’s HTC HD7 sold out already!
Darren Huston demos Windows Phone 7 in Monaco
People are obviously hungry for a smartphone that actually makes things easier by seamlessly integrating digital experiences, from live gaming and social networking to critical work tasks.
Because going online on the go is finally becoming a reality.
The research is telling: JP Morgan has predicted that internet access via mobile will be greater than via PC by 2014 globally. And the smartphone market is growing in leaps and bounds: Canalys recently measured the growth of the smart phone market at 64% year-over-year.
As access to content becomes ubiquitous and the design of the devices and experiences becomes smarter and easier to use, consumers are going to look to mobile as their on-the-go online access for everything important in their lives. From voice searching for video games, diving into a map with multi-touch, or tilting our phone to navigate a maze, mobile has become an essential and intuitive tool.
More than 34% of people use their mobile to find directions and 26% of U.S. mobile users look for movie show times and info. We are really at the tipping point to record-breaking mobile media consumption.
This leads to incredible opportunities for software providers, device makers and marketers. With Windows Phone 7, we can help advertisers connect and engage with target audiences throughout all the moments of their lives. Imagine mobile marketing that can be hyper-local, connected by the cloud, with creative and engaging content for folks on the go.
Our launches of Windows Phone 7 and Kinect for Xbox 360, just this month alone, show our great momentum in improving everyday life through technology. These in turn are offering exciting new opportunities for advertisers to reach a wider, more engaged audience with rich campaigns capable of driving consistent messages where people live and connect.
Darren Huston – CVP, Consumer & Online Division at Microsoft