It’s Wednesday at AdWeek 2010 and today Microsoft showcased exciting products across three screens: the PC, the mobile and the television.
Deepzoom and Pivot are two exciting technologies that people can currently use to visualise and navigate their way around data. In the Deepzoom demo, Stephen Kim, General Manager at Microsoft showed us a great example of how to navigate and interact with high-resolution images on the Hard Rock Memorabilia site. A more commercial usage for Deepzoom was shown as Stephen expanded a relatively small ad to show how a small piece of real estate can be exploited to create a rich environment for advertisers to connect with consumers.
Next, Stephen moved on to Pivot which makes it easier to interact with massive amounts of data in ways that are powerful, informative, and fun. He sifted through hundreds of Sports Illustrated magazine covers to browse through trends in these covers. It’s a very interesting mix of data and imagery all in one place.
We then saw a tag team of Charles Johnson and Stephen join up to give the audience a peek at the imminent Windows Phone 7. One of the fundamental design strategies for this platform appears to bring the most common utilities to the start screen. This should reduce the app clutter that users sometimes feel.
The People Hub immediately shows you the latest news in one place. It pulls information from Facebook, Twitter and various other social services.
Search takes front and center of the Windows Phone stage as it gets its own button on each device. We saw a demo of how users can be brought straight to Bing and perform very cool local and voice activated searches. What does this mean for advertisers? In the app we saw, a 40x80 banner ad sitting nicely at the bottom.
Charles finished by repeating the announcement that Microsoft recently made around the launch of Microsoft Advertising Exchange for Mobile.
In a very fun, too-cute demo, Mark Young showed the audience the potential of Kinect to broaden the typical audience Xbox enjoys. With Kinectimals, Microsoft has teamed up with Burger King to create an experience that allows children to scan their soft toy into the game and see it come to virtual life on the screen. This is an intensely immersive brand engagement not seen before.
The final quote in the presentation read …
“The future is here. It’s just not widely distributed yet” – William Gibson