The countdown for Advertising Week 2010 is on—there are only three days between you and the start of THE biggest week for our industry in North America. This year Microsoft Advertising will once again be out in full force and we’ll be there to cover it.
Speakers from Microsoft include Carolyn Everson, our new CVP of Microsoft Advertising. We first met Carolyn at Cannes which, incidentally, was her first week at Microsoft. She spoke with Mel Carson about her new role, how digital marketing is in her DNA; and how she planned to tell our advertising story.
On Monday morning, Darren Huston, CVP, Global and Consumer Online, kicks off the week with the keynote for IAB MIXX; he’s sharing the stage with Paul Edwards, Executive Director, Marketing Strategy for General Motors.
You can find our full line-up on our Ad Week Website—and do stick around for the full week. On Thursday we’ve invited Blake Mycoskie, Founder and Chief Shoe Giver for TOMS along with Claudia Lagunas, Digital and New Media Director for Pepsico International to join Keith Lorizio, VP, US Sales & Marketing, Microsoft Advertising for a look at Maximizing Consumer Engagement Through the Power of Multiple Screens.
While you’re waiting for the week to begin—enjoy our video highlights from last year.
See you in New York!