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Today, Microsoft Advertising is launching our Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile. The release of these innovative platforms is designed to enable display ad serving for Windows Phone 7 applications and deliver tangible benefits to many key industry stakeholders.
With this launch, Windows Phone 7 app developers can maximize their mobile ad revenue by leveraging the industry’s first real-time bidded Mobile Ad Exchange, our superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force –as well as the large-scale adCenter marketplace. Specific capabilities of our Microsoft Advertising SDK for Windows Phone 7 include Demographic, Category, Carrier and Location targeting; Text and Image Units; Click to Call and Click to Web ad actions, and robust reporting on in-app ad revenue, ad inventory, clicks, CPM and sell thru rate.
Our real-time, bidded mobile ad exchange enables multiple ad networks to bid on mobile inventory at the exact moment when an impression is served, increasing yield and reducing waste. In addition to Microsoft’s own sales force and adCenter ad marketplace, several third party mobile ad networks, including Millennial Media, WHERE, InMobi and MobClix are working closely with our engineers so that they will have completed their technical integration and be able to participate in the exchange by the consumer launch of Windows Phone 7.
“Microsoft is a great partner and we are proud to participate in the Microsoft Advertising Exchange program for Windows Phone developers. We look forward to supporting Windows Phone 7 through this and other programs,” said Chris Brandenburg, EVP and Chief Technology Officer, Millennial Media.
While our monetization solution enables high fill rates and eCPM for mobile developers, developers can also get started quickly with an easy-to-use, self-serve sign-up process. Below are a few examples that demonstrate how developers can shorten their app development time and simplify inclusion of ads in their apps:
· Enable ads in mobile apps with “zero lines of code” using a test mode that requires no on boarding or account login
· Easy integration of ad control with trusted developer tools (e.g. Visual Studio 2010)
· Provide developers with tools that make it easy for developers to track the performance of mobile apps (e.g. impressions, revenue generated)
Raj Kapoor, Microsoft Mobile Advertising team