Had a chance to sit down and review a new program we have around Video that got my old Brand Manager motor running.
For a while I’ve been bullish on our Admira TV product, but as we build up our inventory to get to amazing scale, I also kept thinking about how we can expand that reach via Internet Delivered video ads.
The pilot combines Microsoft’s owned inventory - MSN, MSNBC, Fox Sports, Windows Live, etc - with Admira (Television), and a new internet delivered video ad network - 3rd party quality sites.
This is exciting because with a single creative element you can reach a broad audience that enables video advertisers to efficiently reach their audiences virtually everywhere and any time on any device.
My goal, as I’ve said for a long time, is to see a CMO show a video ad but pull back and show it on a PC, TV, Phone, etc.
We’re still in the pilot phase, but imagine adding our partner MSNBCs TV inventory - including the Today Show and other NBC news programs!
Truly amazing to think we can generate the same emotional connection, but now in a way that we can measure.
If I was only 20 years younger and back in my Brand Management days, the golf business would not know what hit it!
Mark - GM for Marketing at Microsoft Advertising