First, great to see so many people return to Cannes!
If my increased bill for rose wine on the Carlton patio was any indication, the mood and the attendance was completely different than 12 months ago.
Marketers were looking for innovation and creativity along with results and ROI, not just cost savings and agencies were talking about innovation and……digital, digital, digital.
A year ago, we at Microsoft were talking about our first multi-screen wins and blending our technology with our partners creative. This year, it seems our competitors are catching up to that theme.
That of course means that we at Microsoft Advertising, have to keep pushing forward too, and I think with our announcements of Kinect for Xbox 360, Windows Phone 7 and DeepZoom ads, we are in a great spot to continue to push the envelope with our partners across all the touch points that our partners’ customers are taking in.
It was great to have so many conversations about how to use the new offerings to attract, obtain and retain customers globally.
Finally, I think next year’s big conversation will be how do we take this to the emerging markets effectively. There’s no question big consumer advertisers are looking to digital as a way to effectively reach customers in emerging geographies, and clear that we’re all still searching for “efficient” ways to accommodate.
Hope to see you all in a few months at Advertising Week!