All the ad-talk last week was about digital, and all the excitement was about data and targeting. Many have said the economy has just re-calibrated, some are saying we’re on the way out of the slump, but what everyone agrees is that in the new emerging world of advertising, a world where it will all be digital, making sense of the plethora of data available and using it to laser in on your target audience will be key.
Tomorrow I’ll be bringing you coverage of a Microsoft Advertising hosted conference in London designed to really start making good on the kind of promises we heard last week.
“As industry interest in and engagement with behavioural targeting has been growing, there’s been a significant increase in advertisers utilising behavioural targeting (BT) within their display campaigns. However, with many suppliers in the market and the core of the technology that powers BT being reasonably complex, it’s not always an easy process for an agency/advertiser to undertake and more crucially understand where it delivers value to their campaigns.
The companies putting their name to this event today, AOL, Audience Science, Google, Microsoft, Specific Media and Yahoo, are the industry leading providers in this space. We feel that it’s our responsibility to unite and help agencies and advertisers appreciate why they should consider the use of BT in their marketing campaigns.
It’s also our responsibility to demystify the complexity behind the solutions available and help those buying BT campaigns to understand what key questions they should be asking BT suppliers when buying campaigns in order to get the best value out of the BT spend.”
So follow us on Twitter for all the latest verbatim and use the hash-tag #htpuk to ask any questions!