We caught up with a host of Microsoft Advertising executives yesterday, to get their perspective on the week ahead here at the International Advertising Festival – Cannes Lions
It’s always great to understand what’s driving our business from the helm, and in these four short snippets they gave us some insight into understanding the agency landscape, acting more as a partner versus a traditional relationship, the “One Microsoft” ethos, and what’s coming around the corner for our business and the industry as a whole.
On "One Microsoft".
On understanding agency challenges and opportunities.
On partnerships with advertising agencies.
What’s next for Microsoft Advertising and the industry?