We all know that advertising resonates best when it’s alongside great content. Here, our editors have created a hub around Fashion Week not just in New York, but with the scoop about the shows in London, Paris and Milan as well.
With as-it-happens news, city guides, videos and reader polls to keep our users busy while they browse, L’Oreal are able to target Maybelline advertising content to their perfect audience with a bold branded “skin” and engaging expandable banners and competitions.
Now, as anyone in our London office will tell you, I’m not know for my fashion sense, but even I can see that the opportunity showcase a sublime variety of editorial and wrap some captivating brand messages around it is absolutely fabulous! :-)
See you at AdWeek NY in a few days!