Microsoft Advertising will be taking part in "The Big Ad Gig," a contest where eight contestants will compete for a job at a top ad agency. Here's the latest from the wires: The Big Ad Gig, (www.thebigadgig.com) a first ever event will be held at The New York Times Building at 10:00 a.m. on Thursday, September 24th in conjunction with Advertising Week 09.
The premise of the event takes a page from the American Idol format; A panel of Creative Directors, CEO's and marketing leaders from Atmosphere Proximity, Ogilvy, Crispin, Saatchi & Saatchi Wellness, The Ad Council and Microsoft Advertising, will be judging presentations from eight contestants, all vying for the chance to work a 30-day paid freelance gig at one of these top ad agencies. The New York Times advertising columnist, Stuart Elliot will be moderating this event.
One winning campaign will be produced and run across Microsoft Advertising's media properties -- including gaming, online and mobile.
"Our core mission at Microsoft Advertising is to build the platforms, content and technologies that breathe life into the big dreams and creative vision of today's top advertising minds," said Charles Johnson, General Manager of Mobile Media for Microsoft Advertising. "We are excited to help foster a new generation of advertising talent, and look forward to bringing the winning concept to life."
Keep an eye here on the blog for all the latest Advertising Week 09 news, and learn more about the Big Ad Gig at www.thebigadgig.com.