Unless you’ve been on vacation somewhere remote, you’ll know that Microsoft and Yahoo have entered into an agreement around Search.
As the head of our trade marketing team at Microsoft Advertising, a lot of people have asked me my initial thoughts on the union.
Yahoo will be a great partner and the reality is our big deals lately have been more because of our multi-screen capability than Display + Search. I’m not discounting the power of two (Display and Search), I believe in it greatly and I know we’ll still deliver those deals with Yahoo in the future. The story only grows with increased search share and data….…but it will eventually also allow us to focus on a huge differentiation we have across devices/screens.
No one can match our offering across traditional web, mobile, TV, gaming, etc (etc being future opportunities like Surface and Out of Home).
We can deliver a global audience to advertisers 24/7 with innovative technology and customer data that combines both Brand and Direct response like no one can……..as our tag says, “You dream it, We deliver it.”
Check out the Deadliest Catch digital campaign video on our Facebook Page to see advertising across 3 screens in action!