Now we have a blog exclusively for everything Microsoft Advertising, we’re going to be showcasing more and more of the great work our teams do when they partner with advertisers and brands.
PepsiCo set our creative juices the challenge to target male twenty-somethings and get them engaged with each other and Pepsi Max.
Whether it’s being able to add funny caption clips in the Cinema or share memorable photo or video stories in the Hall of Fame and Shame to win £500 in the UK, the site is proving an engaging way for Pepsi’s target audience to spend some quality time on the site.
But that’s not all!
Users are encouraged to share their experiences on the site via social networking destinations like Facebook, Twitter & MySpace AND they can “chat” to Holly over Windows Live Messenger in an effort to “charm” her and win points over rivals.
To top the experience off, we added an offline/online element to the campaign. Pepsico’s target audience are also the target audience of racks of magazine publications so we helped them create their own in the Library called Max It!
At the moment, the campaign will only run in the UK, Norway & Australia but it’s a cracking example of how technology, creativity and a little bit of fizz can push the boundaries of digital advertising!