David Plouffe is a bloggers dream!
When you’re sat in a darkened theatre, Tweeting, Twitpicking and trying to jot down what’s going on and capture essence, you pray for memorable and easy to type quotes from speakers to expand on later.
So as campaign manager for Barack Obama’s successful presidential bid, you'd expect David to be good at delivering a message.
Below are my notes from the session.
I don’t think I need to expand. Do I?
The campaign was a high school lab, a unique time in America.
Odds were very low. Narrow path. Fresh set of eyes. Not a dusty play book.
Grass roots and technology were married – retirees and students biggest voters.
Would not have happened without people talking to people.
We needed to be in every space.
50% of people on the campaign had never done anything like it before.
Did TV differently – 30 minute ad – very risky – 2 min ad on economy – sacrifice some reach to show Barack was steady and gave sound economic advice.
No music no graphics sent people to the website.
Talk to people like adults.
Nothing’s more powerful than authenticity!
Don't be a slave to a script.
There's nothing more valuable than a human being talking to another human being, it’s all about trust.
Videos are just consumed much more readily by people. Try and do video – directly not through a media filter.
They consume and spread it – human beings talking to human beings.
What they trust is that human contact.
Executing is the hard part.
Digital tech at the heart, being in every space – real drivers were email and the web combination of digital and grass roots.
There were concerns.
People expect a dynamic interchange.
Hope one thing comes from the campaign - more people from the outside will decide to run for office!