One of the cool things about being at Cannes Lions 2009 is we get blog about announcements that have been waiting in the wings till this week.
Under a five year agreement with Verizon Wireless, Microsoft Mobile Advertising manages mobile search and mobile display advertising on Verizon’s web-enabled phones, creating a one stop way for advertisers and ad agencies to reach mobile consumers. Hyatt is one of the first major brand advertisers to jump on board and announced with us on Monday, June 22 here at Cannes that they will launch a mobile display campaign so that customers have a faster and more convenient way to find Hyatt hotels, book rooms, view and change reservations, check in or out, receive special promotions, and access general information on the go when using their mobile phone.
Research from the press release:
“To demonstrate the value of mobile advertising, Microsoft conducted a research study for Toyota in France in preparation for the launch of its IQ car. The goal of the study was to determine the impact of using a “two screen versus one” advertising approach in reaching consumers. The findings indicated that incorporating mobile advertising with online display advertising provided an increase to Toyota’s online presence, driving a 200 percent incremental lift in ad recall and a 40 percent lift in brand recall. In addition, the synergy between mobile search and mobile display showed similar results, with mobile display experiencing a 350 percent lift in ad recall and a 125 percent increase in brand recall through the inclusion of mobile search ads.”
This is just another example of how digital advertising is reaching customers on the move, providing real-time access to the Hyatt’s products and services which obviously lie in one of the most important verticals in online.
Keep checking out our Cannes Community Site for more……
6/24/2009 - edited to clarify text