adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance.
You can track audience behaviour from click to conversion, segment data by age and gender or simply run a report to see how many visitors have accessed your site, where they came from and what content they looked at.
You can be up and running with adCenter Analytics is just Four Simple Steps!
Step 1 – Register
adCenter Analytics is in Beta at present and access is by invitation only. To be considered for participation please complete the invitation request at:
Step 2 – Sign Up
Once your invitation request has been processed, you will receive an e-mail with an invite code similar to the code below:
Follow the prompts in the e-mail, and sign into adCenter. If you do not have an adCenter account, you will be able to create one in a few simple steps. Once you have signed in you will be directed to the Analytics welcome page and prompted to enter the invite code. Enter the code and click “Next.”
Step 3 – Create a Profile
Click on the Analytics tab at the top of the page and you will see two icons: Profiles & Users
Click on the Profiles icon to add the URL of the site you want to track with adCenter analytics. To add a Profile, click on the Add New Profile button.
In the profile name box, type a display name to identify the web site or blog you are tracking, the domain or web site address, and select a time zone. If appropriate, check the “Automatically adjust for daylight savings changes” box and click “Save”. If you are manually inserting the tracking script onto your web pages then check that radio button and click "Save."
You can automatically insert the script using our wizard. Check back for a post on that on Thursday...
Step 4 – Adding the Tracking Code to your web site
Once your site goes live with the new analytics code added, Microsoft adCenter Analytics will begin collecting data within a few hours!
On Thursday, Olivier Dabrowski from our product team in Dublin will be showing you how to auto-tag your site, making it even easier to get up and running with adCenter Analytics!
Mel - adCenter Community Team
Tags: getting started
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