The Microsoft adCenter AnalyticsBeta team announced today the end of the adCenter Analytics beta program.
The beta has been closed, but the program will remain available to current users through December 31, 2009.
Please note that all hosted services, data collection, and technical support will end at that time. If you would like to save your historical data, please use the export feature to download your reports before December 31, 2009.
Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space.
The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success.
It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.
Email support will remain available until December 31, 2009. We recommend that you use the coming months to evaluate your Web analytics needs and leverage that information to conduct a search for an alternative Web analytics solution.
For a list of companies offering alternative solutions, please see below.
We hope you’ll continue to read posts on the adCenter Analytics Blog which will be renamed “Insights & Analysis” in the coming weeks. The blog will remain focused on research and best practice, helping online marketers navigate to better ROI and more efficient marketing optimization.
Again, thank you for your participation. We appreciate your contribution.
Companies Offering Web Analytics Solutions - UPDATED
We’ve compiled the following list to guide and inform, and we recognize that the list may not be complete. If a vendor is missing from this list, please let us know by posting a comment. Also, please note that that we are not endorsing any of these vendors by providing this list.
Auriq Systems (RTmetrics)
Digital River (Fireclick)
Unica (Affinium NetInsight)
Urchin Software from Google