We’ve been listening to your feedback and feature requests, and as a result will be upgrading the Microsoft adCenter Analytics Beta this week with some tools to give you more insight about your website's visitor activity.
The new features will help you optimize your online and offline marketing campaigns for higher conversion potential.
Starting on Wednesday July 23, as part of the upgrade, adCenter Analytics will be unavailable for up to three days. During this time, you'll be unable to access your Analytics profiles. However, your website data will continue to be collected and will be available after the upgrade is complete.
After the upgrade, Analytics will offer these new features:
- A centralized, customizable dashboard where you can see key campaign performance indicators at a glance.
- New visitor Path reports, plus Top Entry and Exit Pages reports, to help you gain insights about visitor behaviour.
- Age and gender clusters that help you understand the demographic breakdown of your audience.
- A holistic view of campaign performance across all search engines to help manage your return on investment (ROI) on all your pay-per-click (PPC) campaigns.
Check back to our Web Analytics Blog for more details and deep dives on the new features next week!