The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006.
We often get asked about how our team came about, how we have evolved and what our approach is to interacting with advertisers online and at industry events.
Originally set up as a support mechanism, our scope has increased to include many synergies with PR, product and marketing teams across the business and all around the world.
But social media sometimes gets a bad rap. We’re not directly selling anything so where’s the ROI? How exactly are we adding value?
Originally meant as an internal document, we’ve decided to publish “Learn & Earn – a B2B White Paper on Social Media” in the public domain to help answer some of these questions.
It tracks our progress from the team’s inception, demonstrating the thought processes behind our work, and gives some deep insight into how businesses can use social media to really make a difference in how they are perceived and received by their customers.
You can download the free paper from our advertising site below: