Running reports for given date ranges in adCenter Analytics is easy. But how do you know if you're meeting your site's goals if you can't say - measure this week's traffic against last week's?
We've made it very easy for site owners to compare like for like time periods by adding "Compare with:" functionality.
By selecting the drop down menu on the calendar graph bar, you can easily compare any data you're currently looking at with the previous date range, or select a custom preference if you so wish.
What you then get is a side-by-side comparison with both numbers and visual 3D graphs that give you a pretty good indication of whether your page views, or what ever metrics you're looking at, are trending up or down.
The two snippets below show data from two different comparisons.
In the first, things are looking up! Page views and visits have risen positively from the previous period, but the bounce rate is still probably a bit too high.
In contrast, the screen shot above tells me instantly that although visits are down, the page views have gone up marginally and the bounce rate is looking much more healthy.
This is a really quick and easy way of seeing how your metrics and KPIs are stacking up over time, so do check the feature out and let us know what you think.