Advertising Week Europe wrap up in videos, photos and infographics #AWEurope #AWMSFT
Wow what a great week for the marketing and advertising industry in London last week - 3 cheers for the AdWeek team, well done on successful, second AdWeek Europe. Microsoft Advertising looks forward to partnering with you for AWE 2015.
Here are my 8 Microsoft highlights from Advertising Week Europe (in no particular order):
Kathleen Hall, General Manager, Global Campaigns and Brand Marketing at Microsoft spoke about 7 key lessons learned from over 30 incredible years in the Advertising business— from being brave to why bigger was not always better.
Kathleen was also voted in the Guardian’s 10 women to watch at Advertising Week Europe 2014
This is just one of the great tweets from Kathleen’s seminar
During Advertising Week Europe the Microsoft Advertising UK research team produced a series of insightful infographics in real time, based on the hot topic of the moment using the Bing Ads Intelligence tool. This proved to be very popular, here is just a taster of the positive coverage we received:
- Brand Republic: LIVE@AdvertisingWeek: seven things you may have missed on Tuesday
- Campaign:Our favourite Microsoft Advertising infographics
- The Drum:Ad Week Europe: The week as it happens
e's just one example:
Click here for all our infographics
3 - CONSUMING LIVE EVENTS: INFORMATION, INTERACTION, AND INNOVATION
David Rothschild, Microsoft Research Economist, spoke about big data analytics and how to leverage data modelling for business to allow advertisers to predict behaviour and outcomes, discussing what this means for them. Amazingly David has accurately predicted 50 of 51 states correct during the US 2012 election, and 21 of 24 Oscars winners and used these examples to explain his modelling.
Listen to the BBC World Service - Big Data: Big Problems episode with David or watch a 2 minute video from Campaign: Microsoft’s prediction guru Rothschild on data science in advertising
Michael Dwan Senior Director, MICROSOFT shared a few of Microsoft’s next-generation concepts, creatively bringing people what they want, and in turn, opening up dynamic ways for marketers to connect with audiences
Read the Drum’s article “We can’t rest on our laurels” as Michael Dwan outlines next wave of innovation.
Watch Michael’s Adweek session here
Paul Davies, Director of Marketing Communications, MICROSOFT took part in a workshop discussing the role of mobile in the traditional media mix.
Watch this workshop here
6 - NEXT.GENERATION
GenerationNext leaders on inciting change, growing share and the emergence of technology as a key business decision driver. Ben Richards Creative Lead EMEA, MICROSOFT took part in a panel to discuss Next.Generation and what we think of them at Microsoft.
7 - MICROSOFT WRAP PARTY featuring Aloe Blacc, Neon Jungle and Katy B:
Thanks for reading
Donna Hindson, Marketing Director, Microsoft Advertising UK