Leena Shah - MSFT
Posted on 10/03/14

Advertising Week Europe, bringing together the industry's best and brightest thought leaders is just three weeks away!

At Microsoft we’re often asked questions like how does digital affect my brand? And more importantly, how will this change in the future? What do brands need to consider in light of new consumer and tech relationships?

So to kick things off, Owen Sagness, General Manager for Microsoft Advertising UK will be taking over the Advertising Week Twitter handle (@advertisingweek) tomorrow to address some of these question and discuss all things digital advertising.

For example, did you know 45% of consumers are willing to sell ALL their digital data to the right brand at the right price? Or 55% are also interested in the development of technology that will be able to predict when users want to be connected and switch on/ off automatically.

For more on how digital is affecting brands and how it will in the future tune in tomorrow at 3pm GMT, 8am PST.

If you have any questions about digital advertising that you would like Owen to answer, please tweet them using the hashtags: #AskOwenSagness #AWEurope

In the meantime, here is something to thinking about. What if…

Leena 

Tags: #AskOwenSagness #AWEurope, advertising week, digital advertising, digital trends, Owen Sagness
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