New pubCenter Reporting to Help Windows Phone App Developers Improve Monetization
Good news – today Microsoft Advertising released new reporting functionality in pubCenter for Windows Phone app developers. The update will allow developers to see ad requests and fill rate at the per-app level. Please see the screenshots below to see the “before” and “after” screenshots in pubCenter for this update.
This update provides more transparency and better insight into ad unit performance for Windows Phone app developers. These insights can be used to help developers improve their overall app monetization.
pubCenter BEFORE update:
pubCenter AFTER update (red area represents the new reporting functionality):