IAB President and CEO Randall Rothenberg was kind enough to spend a few moments with me during the incredibly busy and sold out IAB event this week in New York. This year, the IAB focused on sparking discussion around one central, open-ended question: “Advertising is_____________?”
In this short clip, I ask Randall to answer the question in his own words and share a bit about what he’s been seeing out there in the industry. Enjoy and feel free to leave your thoughts on what advertising is to you in the comments!
Shelby Healy, Microsoft Advertising