It’s no doubt that Advertising Week, now in its 10th year, will be more dynamic and engaging than ever before. The energy and diverse perspectives that Microsoft is bringing to New York City will certainly make it our best Advertising Week yet!
During the course of the week, I hope you’ll discover how Microsoft is creating a dynamic canvas to reach and engage consumers. With our new devices and services focus, we’re determined to meet the needs of consumers – at work, home and on the go.
Throughout the entire week, we’re hosting an Experience Center in the heart of the Times Center. Our goal is to allow you to experience a day like our consumers do, and give you the chance to get hands-on with our devices and services. Every day we’ll change it up, so you’ll want to come back and see how it’s evolved.
I’ll kick off the week with a session at Monday’s IAB MIXX. My colleague, Ross Honey, GM of Xbox Advertising, will join me onstage to demo the key features of the new Xbox One, launching November 22. To understand all the excitement surrounding the launch of Xbox One, Ross will exclusively showcase the console – and provide the audience with a preview of the advancements in personalization technology that are revolutionizing living room entertainment as we know it.
And that’s not all. Microsoft is hosting three must-see sessions throughout the week that will include product raffles to those who attend:
- “Making Multi-Screen Campaigns More Engaging” Four top female industry leaders discuss how marketers can embrace a multi-screen world to catch their consumers where they are most engaged. Showcasing the female perspective, the session will be moderated by Adweek Publisher Suzan Gursoy, and will include Karen Edwards, General Manager of Bing Consumer Marketing at Microsoft, Ritu Trivedi, SVP of Digital Strategy & Partnerships at MediaVest, and Aimee Duell, EVP, Brand Partnerships at Believe Entertainment Group. The session is Tuesday, September 24, at 2 p.m. on the Times Center Stage.
- “Cultivating the Next Generation: Innovation & People” will be led by my colleague, Stephen Kim, VP for Global Agencies & Accounts at Microsoft, alongside 4A’s President & CEO Nancy Hill. They’ll discuss the importance of capturing the interest of young professionals with diverse backgrounds and perspectives. Lincoln Stephens, Co-Founder & Executive Director of the Marcus Graham Project, an organization that mentors young ethnically diverse men and women, will join the conversation as well. Lisnr CEO Rodney Williams will walk through his POV on the relevance of culturally diverse content and share how Microsoft partnered with a group of up-and-coming innovators from Y5. The unique session kicks off Wednesday, September 25, at 2 p.m. on the Times Center Stage.
- “Trends Alert! Digital & Physical Lines are Blurring. You Need to Focus Fast!” is an opportunity to learn about two significant consumer trends that will change the way we market to consumers both on- and offline. We’ll preview these trends within the context of our new Consumer Decision Journey Retail study and bring them to life through digital experiences that blur the lines between the physical and the digital. Session attendees will leave with a clear idea of how to adapt to evolving technology and subsequently reach their customers through effective, consumer-centered marketing. Panelists include our own Natasha Hritzuk, Senior Director of Consumer Insights, and Steven Webster, Senior Director of Experiences. The session starts at 2 p.m. on Thursday, September 26, on the Times Center Stage.
I hope you will engage with us throughout the week by visiting our microsite at advertising.microsoft.com/adweek, follow us via Twitter at @MSAdvertising or join the conversation by using the hashtag #MSFTAW.
See you there,