Our belief is that great advertising revolves around great storytelling and today I’m delighted to reveal MSN Innovation. This new editorial channel, built in conjunction with sponsor, Nissan Motor GB Limited, is designed to showcase innovation across all walks of life, enabling Nissan to tell its story in a new contextual way by integrating the brand within original, engaging content.
There will be a dedicated MSN Editor to commission original content focusing on five key categories – ‘design’, ‘planet’, ‘personal’ and ‘tomorrow’, with a fifth pillar dedicated to deliver Nissan’s unique viewpoint on Innovation both inside and outside the automotive sector.
Read some of our press coverage here:
- ‘‘Design’, ‘planet’, ‘personal’ and ‘tomorrow’ – MSN’s new channel co-created with Nissan’ - The Marketing Blog
- ‘Nissan co-creates new MSN channel with Microsoft’ – M&M Global
- ‘Nissan launches 'Innovation that Excites' channel on MSN’ – The Drum
So why not discover the latest in innovation for yourself now by visiting MSN Innovation
James Hayr, Head of Advertising Solutions, Microsoft Advertising UK