At last week’s /build// developer conference, Microsoft released the Windows 8.1 preview. Today, I’m discussing the Bing Ads platform available in Windows 8.1 Smart Search which was released last week as part of the Windows 8.1 preview. Bing Ads will be an integral part of the new Windows 8.1 Smart Search experience. Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo! and the new Windows Search with highly relevant ads for their search queries. In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads.
To learn more about this update and the benefits of Bing Ads in Smart Search to both advertisers and consumers, please visit the Bing Ads Blog.