Microsoft Advertising is committed to increasing advertiser demand and growing advertising revenue for mobile app developers. To support this commitment, Microsoft PubCenter has just launched several targeting changes aimed at improving application/ad relevancy. To fully leverage these new capabilities, it is critical that developers take action immediately – details are outlined below.
Three Required Steps:
1. Associate your Mobile ad unit to a specific Application via the pubCenter’s setup tab.
2. Select Category and Subcategory (when available) for each Mobile ad unit. Your selection should match the same categories you’ve selected in Windows Phone Dev Center.
3. Save, and repeat for each Mobile ad unit.
You will need to update all your existing Windows Phone Ad units by September 12st, to continue receiving ads. Ad units not updated by Sep 12, 2013, will stop serving ads.
How to update pubCenter Ad Units
Go to pubCenter, Setup, Ad units
Select the Ad unit you want to update, then select ‘edit’
Add the pubCenter Application that uses this Ad unit.
Then select the category of your app. This is the Category used in your Windows Phone Dev Center submission. Select also a subcategory if it is applicable.
Kiran Bangalore - Senior Program Manager pubCenter