PUMA, one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories and who are also sponsors of Borussia Dortmund (BVB), chose to launch their footwear campaign, “The Nature of Performance," in Germany with Microsoft Advertising.
The campaign is running now until the end of September across MSN Sport and Xbox Livein Germany to reach the extensive audience for whom sport and in particular, football, is a passion.
With a personal blog from Marco Reus (above) and football updates streaming live on the MSN Sportmicrosite and a variety of display formats leveraged, PUMA is drawing sports fans into their world of footwear and their stores with coupons accessible via the ads.
The campaign also ran across Xbox LIVE as can be seen below.
Microsoft Advertising Germany are pleased to see PUMA taking advantage of multiple marketing opportunities across the Microsoft media platform and engaging with consumers in such an innovative and relevant way.
For more information, please visit: http://advertising.microsoft.com/deutschland/home/homepage