At Microsoft Advertising UK we like to push the creative and technological boundaries and our latest campaign is no exception.
We’ve teamed up with media agency MGOMD in conjunction with DG MediaMind and Specsavers to create a clever way to enter the ‘Spectacle wearer of the year,’ competition via Skype. In fact, it’s actually the first time that Skype has been utilised in such a way and the idea is to spark additional topics of conversation and generate fun and interactivity between friends, family around the Specsaves brand.
The campaign will appear on Skype’s interface, encouraging users to click on a display ad or leader board to activate their webcams. From there they can take a picture of themselves wearing glasses to enter the competition with the chance to win the top prize, a trip for two to St Lucia.
The campaign will run till the end of June and will be supported by digital display ads on MSN UK.
Read more on the campaign from our media coverage:
- The Drum ‘Specsavers launches first Skype enabled campaign’
- Marketing Week ‘Skype and Specsavers partner for 'groundbreaking media first'
If you don’t have Skype download it now or discover more about Skype Advertising with ‘Skype-The Proposal, our five-part, 60 second digital soap opera, showcasing everything you need to know about UK Skype advertising in a way you wouldn’t expect!
James Bennett, Senior Account Executive, Microsoft Advertising