Good news, we have taken steps to better align Windows Store and pubCenter for Windows 8 apps. Going forward, pubCenter will automatically sync the app category in pubCenter with the app category in Windows Store.
This improvement delivers two key benefits to developers:
1. More relevant ads
Over time, we will target ads based on contextual environment. Your apps will receive more relevant ads when the correct content category is assigned.
2. Improved ease of use
If the application category is updated in Windows Store, it will automatically be updated in pubCenter within 24 hours. The developer will no longer need to also update the category in pubCenter.
Here is a summary of what will happen when this integration goes live:
1) Windows Store Category:
a. For both existing and new ad units:
b. If a developer changes their app category in Windows Store their category will be updated in pubCenter within 24 hours
Please note, this integration applies only to Windows 8 apps in pubCenter (e.g., it excludes phone).
We hope you find these improvements to be helpful, and look forward to delivering a more seamless experience to our developer community.