I’m pleased to share that, effective immediately, Stephen Kim is Vice President of Microsoft Advertising Global Agencies and Accounts. Stephen started in digital advertising 15 years ago and has spent the last decade at Microsoft working in close partnership with agencies, brands and publishers. He is passionate about digital advertising and our industry. At Microsoft, Stephen has led our efforts in a range of areas including research, marketing, branded entertainment, and most recently our work developing the next generation of digital advertising experiences, which are now live on Windows 8 devices.
In taking on this new role, Stephen will continue to oversee Yarn, Microsoft Advertising’s team that works with creative agencies and developers to create fresh digital ad and content experiences.
Based in New York, Stephen has been an active leader in our industry, currently serving on the board of the Center for the Digital Future at the University of Southern California Annenberg School and the Future of Advertising Project at the Wharton School of Business. Previously Stephen also served as Chair of the Board of the Advertising Research Foundation from 2007-2009 and Co-Chair of the US Interactive Advertising Bureau’s Research Council from 2004-2010.
I couldn’t be happier to have Stephen take on this important role in helping Microsoft Advertising work more closely with agencies as they build brand and integrated marketing campaigns across Windows 8, Xbox, Windows Phone, Skype, MSN and Bing.
Please join me in congratulating Stephen by commenting or tweeting to @MSAdvertising with your well wishes.
Frank Holland, Corporate Vice President of Microsoft Advertising & Online