We’re thrilled to announce the appointment of Sara Linfoot to the newly created position of Brand Integration Specialist.
Sara is stationed here at the London office, working closely with both the commercial and editorial teams, spearheading new opportunities for brands to create premium partnerships with MSN across all the Microsoft Advertising platforms.
There’s been a real sense of anticipation and buzz around the creation of this post and especially around Sara’s appointment! Sara brings 12 years’ digital experience in publishing and sales, most recently at Guardian News and Media (GNM) in roles such as head of digital brand solutions and the commercial department’s digital innovation manager. She’s got a lot of achievements under her belt including launching her own consultancy in 2010, developing digital strategy for a range of clients including Channel 4, the Fairtrade Foundation and Northcliffe Media.
Sara’s CV speaks for itself and we are delighted that she brings such rich experience to the Microsoft Advertising team. She will help our partners realise the incredible creative potential that the Microsoft Advertising platforms have to offer.
Microsoft is reinventing the web and, with Sara, we will be co-creating with brands from the beginning, ensuring we develop the best possible campaigns together.
Sara adds: “This is an extraordinary time for Microsoft. I’m looking forward to breaking new creative boundaries with a business that offers a unique combination of scale, content and technology. The continued investment in MSN’s editorial offering, combined with Microsoft technology, will allow us to maximise effectiveness for our clients and re-imagine advertising for our audiences.”
Sara’s appointment is great news for us at Microsoft Advertising and for our clients, as it shows a commitment towards creativity and effectiveness, both now and in the future. It’s a real indicator for exciting things to come!
Until next time,
Head of Ad Solutions, Microsoft Advertising, UK