Happy Friday folks!
Today on our fifth day of Christmas we bring you Bing. Bing helps people to do things more easily, both in the digital and physical world. Wherever you are, Bing connects your device with the physical world, providing the information you need, on the platform of your choice, fuelling curiosity and enables you to discover even more.
Achieve 25%-40% higher CTRs by enhancing text ads with deep links, text entry forms, images, and videos. With Rich Ads in Search, advertisers can include Search in an integrated digital campaign and utilise their display creative on the search engine results page with Bing.
Some interesting facts:
- Bing has 9M unique searchers per month (UK Microsoft internal)
- 26% of Bing users spend more than the average searcher (UK Microsoft internal)
- Bing searchers spend on average 18.5% more time on destination sites than Google searchers (UK Microsoft internal)
- Bing searchers spend on average 11% more time on destination sites that the average UK searcher (UK Microsoft internal)
- #MSATinselTip: add #Bing to your search activity as 3.8m users do not use Google (NNR)
Communications Manager, Microsoft Advertising UK (@LeenaShahUK)