MSN launches MSN Stars, a content rich and social celebrity entertainment solution in 16 markets across Europe.
This new section of MSN will deliver the latest news, features, opinions and gossip around all the most talked about celebrities; celebrating their lives, talent, anniversaries and style. Advertisers will have a unique opportunity to associate their brands with the glamour and novelty of this section of MSN where consumers come to enjoy time getting their daily fix of inside news on their favourite stars.
Today advertisers can make valuable connections with this audience (70% female, aged 25-34, average income 35 000 Euros ) in 16 markets with 380million per view each month through a variety of solutions and packages including; skins, super banners, rich media, takeovers, advertorials and video pre-rolls. Brands will bring relevant and engaging experiences in context across devices to this audience as they indulge in both global and local daily news and video, pictures of celebrities caught on camera, reviewing the best and worst dressed, those who have walked the red carpet and more.
MSN is the world’s leading portal operating in 52 markets and 27 languages with an average of 585 million unique users worldwide according to comScore Media Metrix. Users spend a total of 18+ billion minutes within MSN and watch an average of 400 million video streams each month as part of the 36 minutes dwell time per user. Importantly, MSN is also an integral part of the Microsoft ecosystem, integrating with the recently launched Windows 8, Bing, Xbox LIVE, Kinect, Outlook.com, Windows Phone, and Skype.
MSN Stars launches on 12 December 2012 in UK, France, Germany, Italy, Spain, Ireland, Belgium, Netherlands, Austria, Switzerland, Portugal, Norway, Finland, Sweden, Denmark, Turkey and Russia.
To enjoy the MSN Stars experience yourself, visit http://celebrity.uk.msn.com/
Shelby Healy – Microsoft Advertising