New blog post hosted on the Brand Republic Think BR section:
“At home, work, or on the move, we are constantly connected through devices and services; virtually every facet of life is now enriched by consumer technologies. For advertisers, this creates an exciting and expansive digital playing field for creativity and technology to converge.
The creative opportunity is also fuelled by changing consumer expectations. People powered advertising with consumers in the driving seat demonstrates the importance of brands being relevant, agile, and interactive. The age of advertising enchantment has arrived…”
To view the full blog, please visit: http://www.brandrepublic.com/opinion/1156444/Think-BR-age-enchantment/?DCMP=ILC-SEARCH