Tomorrow the Microsoft Advertising team will be at the IAB Engage event in London.
Dave Coplin, Chief Envisioning Officer for Microsoft Advertising will keynote, presenting ‘Future Forward: A Look Ahead’. It’s important to take a close look at how much the world has changed around us, and how this new technology provides incredible new potential for the advertising industry in bringing brands to life for consumers. Our future lies now in tapping into that digital reality to make our real world experiences come alive. Many developments in technology have lead us to this point, but within all of these, there are a handful of key transformative technological trends that Dave will highlight.
The Xbox team will also be in full swing, demoing 2-way TV. With a 2-way TV experience, the content you’re consuming hears, sees and recognises you and respond accordingly. The television talks back and your actions change the adventure. Xbox is currently offering 2-way TV experiences with leading entertainment brands so here’s your chance to experience it for yourself.
To mark our presence at the IAB Engage, we thought what better way than to giveaway some Xbox goodies!
Recently we announced the new Kinect central hub and larger ad sizes. To celebrate these innovations Microsoft Advertising UK has teamed up with Xbox to offer our readers the chance to win an Xbox 360 4GB console. You don’t even have to be at the event to get involved!
For your chance to win this fantastic prize simply tell us: “How many working days does it take to put a click to video campaign live” via our Twitter handle and include the hashtags #XboxGoldDays #IABEngage. Follow @MSAdvertisingUK to get some clues tomorrow.
Good luck and if you’re attending IAB Engage, come and say hello!