Every October, the Microsoft Advertising team joins thousands of ad industry devotees for one very packed week of conversation, creativity and celebration in New York City for Advertising Week. Like every attendee, we’re really looking forward to joining the festivities and as always meeting all of you in the city that never sleeps. While we’re all awake, be sure to make room in your calendar, pick up that second (or third, or fourth coffee) and make it a point to join us for some learning, winning and of course, celebrating with these Microsoft Advertising sessions and events:
During the week, we’ll be posted up in the Ad Week Experience Center at the Times Center every day showcasing what’s next with Windows 8. On Monday, Dr. Qi Liu will be speaking at IAB MIXX on the New Era of Digital Advertising and we’ll also be hosting a special IAB MIXX workshop on how brands can best work with Skype.
Tuesday, Wednesday and Thursday, be sure to join us in the Times Center at 2:00 each day, where we’ll present three thought leadership sessions. We’ll kick off the first session Tuesday with a conversation about the opportunity Windows 8 ad formats can provide, demonstrating how Windows 8 can unlock deeper consumer engagement than we’ve ever had before. Speakers include Keith Lorizio, Vice President, U.S. Sales & Marketing, Microsoft Advertising, Stephen Kim, General Manager, Global Creative Solutions, Microsoft Advertising, Neville Manohar, Digital Marketing, Chrysler and Pascal Racheneur, VP Interactive Media, Accuweather
Wednesday, we’ll answer the question, “What Moves You?” In a study conducted by Microsoft Advertising, BBDO and IPSOS OTX, we’ll reveal some eye-opening consumer insights that turn conventional wisdom on its head. This session will feature Natasha Hritzuk , Global Director of Insights and Analytics, Microsoft Advertising and Simon Bond, Chief Marketing Officer, BBDO.
Thursday, we’ll dive deeper with Windows 8 and explore what’s possible on a special panel of brands and agencies who were brought in for an early exercise on what Windows 8 can do for brands. The panel will include Margaret Czeisler, National Lead of Strategic Alliances, Razorfish, Scott Lange, EVP/Executive Creative Director, Team Detroit, David Cohen, Global Chief Media Officer, Universal McCann, Eric Glickman, Creative Director, Y&R and Jeremy Grubaugh, Creative Director, Microsoft Advertising.
And like the last few years, we’ll be the Ad Week Committee and Microsoft Advertising will be hosting the always-sold out Microsoft LIVE! This year, we’ll be welcoming special guest The Soundclash featuring Lupe Fiasco and DJ Sky Gellaty at Webster Hall Wednesday, October 2 at 9 p.m. Don’t have a ticket? Just tweet to win! Follow us on Twitter at @MSAdvertising and tweet to us with the hashtag #MSAadweek to enter to win a pair of VIP tickets or the grand prize – an awesome new tablet running Windows 8. (Be sure to click here for all the great details!) Also be sure to snap a shot of you and your friends at the Swig Social Photo Studio at the event!
Of course, our social team will be on Twitter, Facebook, on-camera interviewing, blogging and mingling all throughout Advertising Week with cameras in hand so be sure to say hello in the old fashioned social way – in person! Can’t make it? Stay in the loop on our Advertising Week Microsite.
We can’t wait to see you in New York City and have a great time at Advertising Week!
Shelby Healy – Microsoft Advertising