On Tuesday this week, we held a breakfast for some customers interested in hearing more about the Microsoft Advertising Exchange and our relationship with AppNexus. CVP for Microsoft Advertising, Rik van der Kooi, and AppNexus President, Michael Rubenstein, talked about the partnership and delved deeper into their strategies and the huge opportunity marketers have to access relevant inventory in real-time.
Afterwards I spoke with Michael and asked him about conversation with Rik and where he thought the RTB channel was going in the future.
More from our time in the south of France at our Cannes Lions Microsite.
@MelCarson – Digital Marketing Evangelist