Now the local winners of our Story Awards have been announced and the process of assessing all the entries for the grand prize of a trip to Cannes Lions is underway, we caught up with one of our global judges - Matt Walsh, VP / Executive Experience Director at Crispin Porter + Bogusky – and asked him about bringing brands to life through digital and how to best tell their stories using online marketing.
Watch this 3 minute video in which Matt explains his four tips for digital storytelling success!
Agree? Got any to add? Please comment below and let us know!