As you may have seen in recent weeks, some developers are earning big money with our Microsoft Advertising SDK for Windows Phone. Last week both GeekWorks LLC and Four Bros Studio highlighted their positive experiences with the Microsoft Advertising solution, outlining how easy it was to install the Microsoft Advertising SDK, manage their ad units on pubCenter and start earning money. Here are their stories:
Geekworks LLC Earned $245K in One Year with Microsoft Advertising
On April 17, 2012, Geekworks LLC publicized their great results of 900 to 1,200 downloads a day with a total of 436,349 downloads of Shuriken Ninja since its launch. Across all of their games, they’ve reached 145M impressions, at an average of $1.69 eCPM. If you do the math, that’s $245K in a year.
Shuriken Ninja reached number 2 in all free applications and is available for download on the Windows Phone Marketplace.
Shuriken Ninja initially released as a paid game for $1 in April 2011, but with limited success. Within a few months, they shifted strategies and turned to Microsoft Advertising to monetize as an ad-in app free game with amazing results. As Mat Newport of Geekworks said:
“We were pretty floored that Shuriken Ninja has been so popular. We were obviously able to make more money as a free game with ads.”
So, why did they choose Microsoft Advertising? Matt Williams of Geekworks explains why:
“Microsoft Advertising seemed like the right choice. It was easy to get started, and then go back to doing what we love, programming the games. …the return we get from utilizing pubCenter cannot be discounted. It is what allows us to devote a significant amount of our time to planning, designing, and coding. ”
Mat Newport and Matt Williams are the two-man development team for GeekWorks LLC., based out of Minnesota, USA. They’ve had several games in the top 100 apps on the Windows Phone Marketplace.
Upon publication of this blog, Geekworks released a new 3D game, Paint Tanks 3D; described as a “real-time fully 3D tank battle royale.” They are excited to be among the first independent full 3D games available on Windows Phone. You can download it on Windows Phone Marketplacetoday.
Paint Tanks 3D just released last week and is available for download on the Windows Phone Marketplace.
FourBros Studio’s “Taptitude” Earns $1,750 in One Day with Microsoft Advertising
Last week, FourBros Studio shared fantastic monetization results for their Windows Phone game “Taptitude” that brought in average revenue of $800 a day within the last month[DC1] . Even better, the daily revenue has continued to climb for “Taptitude” reaching $1750 a day on Sunday, April 22, 2012.
Taptitude is a collection of over 60 competitive mini-games developed by FourBros Studio, #1 top rated, and is available for download on the Windows Phone Marketplace.
We were very excited to hear about their success, and asked FourBrothers why they chose to monetize Taptitude with the Microsoft Advertising SDK. Brandon Furtwangler explained:
“Anecdotally, we heard Microsoft Advertising monetized better than other solutions out there. We decided to go with Microsoft Advertising and we’ve been happy with the revenue results since. Plus, the Microsoft Advertising SDK was easy to implement. It registers itself, handles all the network communications, and rendering. All we do is register on pubCenter and provide guidance on what ad-units we want to use.”
Steve, Brandon, Nathan and Tyler Furtwangler are the four developers / brothers behind the development of Taptitude (Note: three of them work at Microsoft).
Images above left to right, all Taptitude games: FishFeeder V4.4, Taptitude Menu, and their latest addition of TapQuest found in version 6.6.
Congratulations to Geekworks LLC and FourBros Studio for developing such fun and addictive games that are showing real results with our Microsoft Advertising solution! We hope to have more success stories like this to share soon.
Thank you from Microsoft Advertising.