Close your eyes for a moment and pretend you’ve just been tasked to orchestrate a multi-screen campaign that targets men aged 24 – 54 in urban areas that index high for professional sports viewership. Relatively easy a few years ago, but what about now? There are hundreds, if not thousands, of options. There are tablets, smart phones, PCs, televisions – all with several variations. How do you know your campaign is in the right context on the right device? How do you make your campaign relevant?
Mel Carson sat down with GroupM CEO Rob Norman to address these sleep-hindering questions and offered a very optimistic view on consumer targeting sure to make you rest easy.
If you’ve been taking notes and think you can tell a great story, you may just want to enter The Microsoft Advertising Story Awards. (When you win, you can thank Rob Norman later!)
Shelby Healy – Microsoft Advertising