In the second installation of our Mindshare mini-series, we talk with Cary Tilds, leader of Digital Media operations, on how technology is woven throughout the campaign process at Mindshare from start to finish.
“It starts way upstream in research and brand planning,” she begins. Then, through a dizzying array of technology deployments complemented by media mix modeling, the campaigns begin to tell a story. Follow along with Cary as she illustrates how advertising has come full circle as it is enabled and deployed on technology.
Shelby Healy – Microsoft Advertising