In the first of a series of three vignettes with Mindshare’s Leader of Digital Media Operations, we ask Cary Tilds how marketers should be looking to navigate digital in 2012.
Learn what she means by an “Asset and Hub” approach, why HTML 5 is an important technology play, and why you need to set money aside!
Mel Carson – Digital Marketing Evangelist
P.S. Make sure you use this advice when submitting your entry to the Microsoft Advertising Story Awards as well!